Case Study: Landing a PE Board Role or C-Level Position with a PE-Owned Company – this is your step-by-step action guide

Case Study: Landing a PE Board Role or C-Level Position with a PE-Owned Company - this is your step-by-step action guide

Written By: Gerald O’Dwyer III 

The PE Guru — Blackmore Partners, Inc | June 20, 2024

Securing a role with a private equity (PE)-owned company, such as a board position, advisory role, consulting, operating partner, or C-level position, requires strategic networking, targeted outreach, and the right tools to identify and connect with the ideal PE firms. This case study highlights the benefits of using advanced tools like CYNDX and PitchBook, comparing them to a DIY approach using Google and LinkedIn. It also showcases how BlackmoreConnects offers a comprehensive and cost-effective solution through its shared services model.

Visual Displays: Side-by-Side Comparison

 
Research and Identification
Activity DIY Approach (Google & LinkedIn) Advanced Tools (PitchBook & CYNDX) BlackmoreConnects
Identify Target PE Firms and Portfolio Companies Google search, LinkedIn PitchBook search, CYNDX search BlackmoreConnects search and support
Time Estimate 50 hours 10 hours 5 hours
Outreach and Networking
Activity DIY Approach (Google & LinkedIn) Advanced Tools (PitchBook & CYNDX) BlackmoreConnects
Develop Contact List LinkedIn, company websites PitchBook, CYNDX BlackmoreConnects research support
Time Estimate 20 hours 5 hours 2 hours
Activity DIY Approach (Google & LinkedIn) Advanced Tools (PitchBook & CYNDX) BlackmoreConnects
Craft Personalized Emails Manual creation Data-driven customization Template and customization support
Time Estimate 30 hours 10 hours 5 hours
Activity DIY Approach (Google & LinkedIn) Advanced Tools (PitchBook & CYNDX) BlackmoreConnects
Follow-Up Manual follow-up Data-driven follow-up Follow-up support
Time Estimate 30 hours 10 hours 5 hours
Analysis and Customization
Activity DIY Approach (Google & LinkedIn) Advanced Tools (PitchBook & CYNDX) BlackmoreConnects
Analyze Company Data Public information PitchBook, CYNDX data BlackmoreConnects research support
Time Estimate 40 hours 10 hours 5 hours
Activity | Customize Messaging | DIY Approach (Google & LinkedIn) | Advanced Tools (PitchBook & CYNDX) | BlackmoreConnects | |————–|————————————-|—————————————|———————-| | Time Estimate | 30 hours | 10 hours | 5 hours |
Total Time and Cost Comparison
Approach Total Time Total Cost
DIY Approach (Google & LinkedIn) 240+ hours $30,000 (time cost)
Advanced Tools (PitchBook & CYNDX) 55 hours $43,000 (PitchBook + CYNDX)
BlackmoreConnects 22 hours $10,000 (includes software access and support)
 

Sample Email Messages

Initial Outreach Email

Subject: Exploring Potential Collaboration Opportunities
Dear [Recipient Name],
I hope this message finds you well. My name is [Your Name], and I am a seasoned executive with a strong background in the lower middle market private equity sector. I recently came across [PE Firm Name] and am highly impressed with your portfolio and strategic approach.
Given my experience in [specific area], I believe there is a great alignment between my skill set and the needs of your portfolio companies. I am particularly interested in opportunities to contribute as a board member, advisor, or in a C-level capacity.
I would welcome the opportunity to discuss how my background and expertise could add value to your team. Please let me know a convenient time for a brief call.
Thank you for your time and consideration.
Best regards,
[Your Full Name]
[Your LinkedIn Profile]
[Your Phone Number]
[Your Email Address]

Follow-Up Email

Subject: Re: Exploring Potential Collaboration Opportunities
Dear [Recipient Name],
I hope this message finds you well. I am following up on my previous email regarding potential collaboration opportunities with [PE Firm Name]. I am very eager to discuss how my experience and background can align with your strategic objectives.
I am available for a call next week and would appreciate the chance to explore this further. Please let me know if there is a suitable time for you.
Looking forward to your response.
Best regards,
[Your Full Name]
[Your LinkedIn Profile]
[Your Phone Number]
[Your Email Address]

Benefits of CYNDX and PitchBook for Executives Connecting with Private Equity Firms

  1. Extensive Data Coverage
    • PitchBook: Detailed information on PE firms, board members, portfolio companies, purchase prices, debt, equity, and service providers.
    • CYNDX: Advanced search capabilities, relationship mapping, and insights on potential connections.
  2. Efficiency and Effectiveness
    • Both tools significantly reduce the time needed to identify and connect with the right PE firms and individuals.
    • Customizable and targeted messaging using detailed data and insights enhances the likelihood of successful connections.
  3. Cost Comparison
    • PitchBook: $28,000 per year.
    • CYNDX: $15,000 per year.
    • BlackmoreConnects: $10,000 for access to both tools, 6 conferences, research support, and marketing assistance.

Time and Cost Analysis Chart

Workflow Comparison: DIY vs. Advanced Tools vs. BlackmoreConnects
Time and Cost Comparison: DIY vs. Advanced Tools vs. BlackmoreConnects
Benefits Breakdown: BlackmoreConnects Shared Services Model

Tips for Executives Triangulating into a Portfolio Company

  1. Research Thoroughly:
    • Use PitchBook to gather comprehensive information about the PE firm’s portfolio companies, board members, and financial details.
    • Understand the company’s market positioning, debt load, and overall health to tailor your approach.
  2. Customize Your Messaging:
    • Utilize the data from PitchBook to craft personalized and relevant emails to each target individual.
    • Highlight specific insights and how your background aligns with the company’s needs.
  3. Leverage BlackmoreConnects Support:
    • Take advantage of the assigned research person and marketing team to streamline your outreach.
    • Use the provided email templates to ensure consistency and effectiveness in your communication.

Conclusion

For executives aiming to secure a PE board role, advisory position, or C-level role, utilizing advanced tools like CYNDX and PitchBook can significantly enhance their chances of success. By leveraging these tools, along with the comprehensive support offered by BlackmoreConnects, executives can efficiently and effectively connect with the right PE firms and individuals, ultimately landing roles that are a perfect match for their background and expertise.
This case study demonstrates the importance of using the right resources and strategies to navigate the complex landscape of private equity and highlights the substantial benefits of a well-planned and data-driven approach.
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