Author: Gerald O'Dwyer

What might you email or call owners about to get their attention?  

Introduction & Supply Chain Challenge
“Hello [Owner’s Name], this is [Your Name] from [Your Company]. I understand that many businesses in your range are grappling with supply chain disruptions. We have solutions to help businesses like yours navigate this challenge. I’d love to discuss how we can assist. Please call me back at [Your Number & Email]. Thank you.”

Bank Loans Difficulty
“Good day [Owner’s Name], I’m [Your Name] from [Your Company]. I’ve noticed that bank loans have become quite a hurdle for businesses like yours. Our team has alternatives and solutions tailored for your size. Let’s chat? Please call me back.”

Rising Cost of Loans
“Hi [Owner’s Name], it’s [Your Name]. I’ve seen that the cost of loans has spiked to 12% and even more for some. If you’re experiencing this, let’s discuss potential ways to mitigate these costs. Reach out to me at [Your Number].”

Credit Tightening
“[Owner’s Name], [Your Name] here from [Your Company]. With the tightening credit environment, I believe we can offer some strategies to improve your business’s financial flexibility. Would love to share more. Please call me back.”

Talent Acquisition
“Hello [Owner’s Name]. This is [Your Name]. Acquiring qualified talent is getting tougher these days. We’ve helped businesses in your segment tackle this. I’d be eager to explore how we can assist you. Hope to hear from you soon.”

PE Firms and Market Consolidation
“Good day [Owner’s Name], I’m [Your Name]. As PE firms consolidate the market, it’s becoming challenging for smaller entities. We have strategies to help you stay ahead and competitive. Let’s discuss? Reach me at [Your Number].”

General Challenges
“Hello [Owner’s Name], this is [Your Name]. I understand businesses of your caliber face myriad challenges, from supply chain to talent acquisition. If you’re feeling these pressures, I’d love to share some solutions. Please give me a call back.”

Customized Assistance
“Hi [Owner’s Name], it’s [Your Name] from [Your Company]. Every business is unique, and so are its challenges. Whether it’s loan costs, credit, or market pressures, we offer tailored solutions. I’d love to understand more about your specific needs. Call me?”

Collaborative Approach
“[Owner’s Name], [Your Name] here. In these tumultuous times, collaboration is key. I’ve seen the challenges firsthand, and I believe in working together to find solutions. Would you be open to a chat? Let me know.”

Empathy & Support
“Good day [Owner’s Name]. This is [Your Name]. I understand that navigating the current business landscape isn’t easy. From supply chain woes to the pressures of PE firms, it can be overwhelming. I want you to know we’re here to help. Let’s talk.”

Remember, the key to an effective voice mail message is to be concise, clear, and convey genuine interest in helping. Tailor each message to the specific situation or challenge you think the business owner might be facing, and always leave a clear call to action.